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Selfridges

United Kingdom

PROJECT

Selfridges is part of a dominant zone from the west Oxford Street, and it consists on one of the most appreciated department stores, at an international level. In its interior, it is inhabited by haute couture stores, high quality catering and exposition rooms of a supreme category. Consequently, they shows as that their activity is focused on articles with a differential acquisitive power, and they pay special attention to positioning the customer as a fundamental variable and the product as an excellence and refinement model.

Therefore, this firm is known because of its innovative marketing ideas, which they make use of in order to make the difference for their products, brand and consumers. As a token of it, we can see these shoes credenzas, created from our stainless steel sheets (concretely, the 12LG finish). This finish, taken as a whole with a strategic light and decorative elements position, has derived in a differential and exhibitionist effect, which catches the attention to the final product and creates a pleasant feeling of exclusivity.

Selfridges